scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,578
Executive Summary Recently Carrington Furniture has acquired an upholstery company Lea Meadows Inc With the merger the company faces a problem what sales technique to utilize for the future of Lea Meadows The company is faced with the choice of the current sales agents or implementing a dedicated sales force similar to the one in place at Carrington With the current constraints the company needs to decide which way to sell Lea Meadows upholstery products in a way to ensure that the company will continue to demonstrate a 7 growth without affecting the current sales of either company Carrington Furniture can either impose no changes within Lea Meadows allowing the company to continue to utilize sales agents or they can change the companys sales techniques If they choose to change the sales techniques they can either absorb the upholstery companys accounts and use the current sales force or hire a new sales force to operate only within Lea Meadows We have chosen to replace the sales agents of Lea Meadows with a new sales force similar to Carrington Furniture This will allow us cut sales costs while focusing on pushing the product independently of the case goods While this may increase competition from the sales agents it enhances the control and brand image of the company Carrington Furniture for future growth Problem Definition and Statement of Alternatives The problem or decision to be made is how sell the products associated with Lea- Meadows Inc More specifically how can we minimize selling costs either through a dedicated sales force or sales agents in order to maintain a 7 growth rate of Lea- Meadows Inc subject to the constraints that it 1 does not damage sales of Carrington Furniture Inc and 2 does not damage the sales of Lea-Meadows Decision Objectives The decision objective is to implement a plan for sales representatives for Lea-Meadows Inc that minimizes selling costs for Carrington Furniture Inc Success Measures The question
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA