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Table of Content Executive Summary3 I Introduction4 II External Analysis see exhibit 14 III Internal Analysis see exhibit 2 and 36 IV SWOT Analysis see exhibits 1 2 and 48 V Current Strategic Posture9 VI Strategic Alternatives and Recommendation10 VII Implementation11 VIII Conclusion12 References13 Exhibits14 Executive Summary GAMETRONICS here on called GT has currently heard rumors that Sony Corp is planning to partake in a hostile takeover of GT The major shareholder of GT Martin Fueller will not support this takeover provided management of GT produces a long-term strategy for the company GT has many problems within its organization and the external environment is not one that provides many opportunities Two hardware companies dominate the software designers and rivalry is fierce between these designers Inside GT they are experiencing numerous manufacturing problems and their RD has failed to produce a blockbuster All this has lead to squabbles between the various divisions of GT and inter-company co-operation is declining As such GT should re-focus its game design to the personal computer market This should be coupled with an expansion into the educational software industry through the creation of a joint venture or the acquisition of Educomp an Indian company already having success in the educational software industry I Introduction GT is a manufacturer of video game software that began as a division of Protoinfo Inc a corporation owned by Martin Fueller in 1980 After initial success as a division GT became a wholly owned affiliate with Harold Green as the President In 1985 Fueller took GT public selling 575 percent of his shares but was able to maintain effective control as no other single shareholder held more than 20 percent of the stock In 1994 Harold Green announced that he was leaving GT and Tom Katz was promoted from his position of VP of Sales to President and CEO Martin Fueller the Chairman of GT has
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