scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,880
Marketing Group BSEB155 Michael Griffith August 21 2004 Company Overview McDonalds has built itself into the number one food service retailer in the world with over 30000 restaurants in 119 countries it serves over 47 million customers daily The companys mission is to leverage the unique talents strengths and assets of our diversity in order to be the worlds best quick-service restaurant experience McDonaldscom 2004 Founded in 1937 by brothers Richard and Maurice McDonald the company began as a simple food processing and assembly line at a small drive-in restaurant business expanded slowly Noticing an opportunity salesman Ray Kroc negotiated a franchise deal and eventually bought the brothers out in 1967 The company has enjoyed a long run of success in its over 40 years in business but encountered a rough stretch over the past 18 months reporting its first ever quarterly loss of 3438m in January 2003 Description of New Service Offering McDonalds new service offering extends beyond the fast-food market to provide customers with high-speed wireless access to the Internet in its restaurants The service would allow customers to use their laptops PDAs and other portable devices to connect to the Internet through wireless access points known as hotspots High-frequency wireless local area networks WLANs are quickly gaining popularity among an increasingly mobile Internet user The most commonly used version of the IEEE standard 80211b provides data rates up to 100 megabits per second and operates in a free unlicensed 24 GHz frequency band shared by cordless phones and microwave ovens Indianchildcom 2003 The proposed new service offering would provide McDonalds customers in key US markets with high-speed wireless access to the Internet This service will be available through its chain of coffee shops known as McCaf Currently available in a trial rollout in selected locations in downtown Chicago Illinois McCaf are built adjacent to traditional McDonalds restaurants Built as a direct but lower cost competitor to the Starbucks chain McCaf
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA