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Company Overview McDonalds has built itself into the number one food service retailer in the world with over 30000 restaurants in 119 countries it serves over 47 million customers daily The companys mission is to leverage the unique talents strengths and assets of our diversity in order to be the worlds best quick-service restaurant experience McDonaldscom 2004 Founded in 1937 by brothers Richard and Maurice McDonald the company began as a simple food processing and assembly line at a small drive-in restaurant business expanded slowly Noticing an opportunity salesman Ray Kroc negotiated a franchise deal and eventually bought the brothers out in 1967 The company has enjoyed a long run of success in its over 40 years in business but encountered a rough stretch over the past 18 months reporting its first ever quarterly loss of 3438m in January 2003 McDonalds serves a menu of convenience food and drinks with separate time-specific menus for breakfast and lunchdinner McDonalds and its franchisees operate each restaurant with common store layouts menus and standards of service although the company maintains regional differences in menus to suit cultural tastes worldwide In most Asian countries for instance its menus offer a large variety of chicken options but fewer beef sandwiches a more appropriate match for the local diet Aside from its flagship chain McDonalds has opened new chains to meet different market sectors and price points In the United Kingdom McDonalds operates the Aroma Cafe chain of coffee houses similar to the Starbucks chain Aroma Cafe offers a full line of coffee drinks along with a selection of sandwiches and desserts Description of New Service Offering McDonalds new service offering extends beyond the fast-food market to provide customers with high-speed wireless access to the Internet in its restaurants The service would allow customers to use their laptops PDAs and other portable devices to connect to the Internet through wireless access points known as hotspots High-frequency wireless local area networks WLANs
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