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EXECUTIVE SUMMARY Four Seasons is a sports good retailer that sells a range of football soccer rugby league rugby union and AFL apparel boots socks shorts etc and equipment balls shin-pads etc Four Seasons will not be producing any products themselves but rather on-selling existing products from wholesalers such as Nike and Adidas etc Four Seasons will satisfy the need for football equipment and apparel and an individualistic service A need for high quality products and customer service that match The Four Seasons products will not be unique as they are not exclusive to the store but rather the service provided by the sales equipment is what sets Four Seasons apart from the rest The name of the business is Four Seasons The mission statement of Four Seasons is as follows Our mission is to empower our customers to reach their full sporting potential by addressing and meeting the physical and material needs of each individual TABLE OF CONTENTS BUSINESS PROFILE4 The Business Concept - Industry SWOT4 The Distinctive Competitive Advantages4 THE MARKET6 The Market Size and Trends6 The Target Market7 The Competition8 The Market Share8 THE MARKETING PLAN10 The Marketing Strategies10 The Marketing Mix - Product Price Promotion Place10 THE OPERATIONS PLAN14 The Production Facilities14 The Production Logistics15 The Production Costs15 THE ORGANISATIONAL AND HUMAN RESOURCE PLAN17 The Key Personnel and Responsibilities17 Human Resource of the Future18 The External Advisers18 The Legal Structure and Ownership19 THE FINANCIAL PLAN20 The Financial Forecasts and Analysis20 The Sources and Uses of Finance20 The Risks and ResponsesError Bookmark not defined THE SCHEDULE OF KEY ACTIVITIES22 The milestones and RelationshipsThe Timetable22 Appendixes23 BUSINESS PROFILE THE BUSINESS CONCEPT - INDUSTRY SWOT Four Seasons is a retailing business in the service industry Four Seasons also specialises in sporting goods and apparel and so is part of the sport and leisure industry This industry also considered a growth industry due to the emphasis currently being placed
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