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Word Count: 676
Compared below are the Pepsi and Coca Cola distributing companies website WRITING Content Clarity After reviewing both Coca Cola and Pepsi websites I have arrived at many conclusions I viewed both sites as equally understanding They were very similar and the information given on each was greatly beneficial to each others product Focus Pepsi Company seemed to focus a lot on their advertisements Ranging from March madness to Pepsi One sweepstakes They also offered music games and information about the product Coca Colas site appeared to focus more on the athletes and famous people that they sponsor The page was filled with pictures of Lance Armstrong and the famous model Tyrese In general the Pepsi web page seemed to have a better focus on the points they were attempting to achieve Efficiency Both Pepsi and Coca Cola were extremely efficient on their web pages They were very thorough in the sense of describing their products merchandise and prizes offered All were very beneficial to the marketing of each product Concision Both web sites were filled with information that glorified their product Pepsis page was straight forward and right to the point Coca Cola had a more fun approach While exploring these sites you receive an impression of honesty There are no gimmicks to persuade you to be involved in anything other than what you are investigating Completeness Coca Cola and Pepsi were very similar Coca Cola appeared to be a notch higher in completeness Coke had a link called newscoke which enabled viewers to read about current events with in the Coca Cola Company This was very useful and was one of the few differentials between them Positivety This was just another aspect of the two websites that was very similar Each displayed great confidence and trust in their product The products of each are almost identical Accuracy Both Coke
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