scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,624
According to the Collins New English Dictionary a creative is defined as an individual having the ability to create being imaginative or inventive The definition for an account executive is a person responsible for the administration of a project or business Which of these definitions sound the most important Is it the account executive or is the creative If you chose the account executive is it because that they are responsible for the administration of a project because a creative doesnt sound that important does it Having the ability to create anyone can create right Wrong both definitions are as important as the otherWhy you may ask There is a simple reason to this If there were no creatives then there would be no account executives This does not mean that one is more important than the other nor is it saying that the account executives dont undertake work it is merely highlighting that it is up to both sides to maintain an effective working relationship to see that the client is satisfied with the agencyHowever sometimes one department may undertake more work than the other especially in the case of the account executive Whatever the situation may be the creatives must execute their ideas to their best ability while the account executives must liase with clients in an effective way making sure that the client is happy with the standard of all work undertakenAn advertisement is planned in the same manner as a telemarketer or a successful salesperson plans the approach to be used on a personal call Working out the strategy is the first stage This includes a thorough analysis of all available information conduction focus groups with the typical target audience of the product and a knowledge of all competitive products and their advertising With the research completed and understanding the insights derived from the information account executives prepare a strategy document that defines the information which constitutes the target
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA