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I have decided to conduct my research on two very well known and competitive brands of soft drinks in the world Coca-Cola and Pepsi-Cola They are both major global companies in beverages and other branded products that are enjoyed in over 190 countries Both brands through competing against each other striving for the same goals to build on their traditions of quality and value to provide brands products financial results and management performance that meets the interests of their shareholders consumers employees customers suppliers and the communities in which they operate Both brands are competitive products that are consumed regularly by most people Both of the products are said to be very different - in taste from one another but in reality it may just be the image and perceptions that each of the target market is attracted to and influenced by Coca-Cola is the product which perhaps best exemplifies global marketing The Coca-Cola trademark is recognised by 94 of the earths population and Coca-Cola is the second most universal understood phrase after OK It is not only instantly recognisable but it can be found almost anywhere from petrol stations and shops in Central Africa to small villages mountainous areas on all five continents The first Coca-Cola was developed according to legend by Dr John Styth Pemberton in a three legged brass pot in his backyard It is said that if you look at the first outdoor advertisement which appeared in the nineteenth century you can see that the company is based on a core strength which has an enduring quality Coca-Cola is delicious and refreshing This theme has been a key feature of advertising for the drink ever since and more recently the message was that Coke is the real thing ie anything else which claims to be similar is at best simply a pale imitation The Coca-Cola Company has a number of important soft drinks products the most well
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