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A Marketing Analysis of Target and Wal-Mart Everyone knows the names and has shopped the stores hundreds of times over Wal-Mart has proven to be highly successful at attracting a target market consisting of value driven lower class consumers In contrast Target despite offering similar if not equal products and prices has taken a different approach by attracting a higher more conservative class of customers With each department store being virtually equal in their offerings how does each appeal to and stimulate the buying motivation of their target market Wal-Mart is truly a business success story in America Founded by Sam Walton in rural Arkansas Wal-Mart has grown to become the largest company in the world with thousands of stores worldwide Upon first pulling up to a Wal-Mart Supercenter the highly recognizable Wal-Mart logo that has been forever engrained into the American psyche becomes evident Wal-mart has mass-produced their chain of stores with similar architecture and various signs on the outside of the building that promise We sell for less and Satisfaction guaranteed It is this value driven stimulation that attracts the over familiar customer into the building The negative aspects of the store are the baskets and trash that are strewn throughout the parking lot that present a cluttered appearance Wal-Mart begins marketing emotionally before the customer enters the store Various products that are related to outdoor leisure activities such as plants outdoor play sets and bicycles line the sidewalk The prices are displayed directly above the products with a Wal-Mart sign directly above them that states Always Low Prices Always Wal-Mart Upon entering the store an old man wearing a blue vest full of various pins greets you stating Welcome to Wal-Mart The entranceexit consists of 4 doors and filled with video games and novelty machines A bulletin board right at the entrance states Save on their sale price with numerous ads from various other stores littered throughout the board The security
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