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Word Count: 1,259
A Comparison in the Art of Persuasion It is clear then that rhetorical study in its strict sense is concerned with the modes of persuasion Persuasion is clearly a sort of demonstration since we are most fully persuaded when we consider a thing to have been demonstrated According to Aristotles Rhetoric rhetoric modes of persuasion are based on three appeals logical ethical and emotional These appeals will be used to analyze two very controversial letters from the civil rights movement era When Dr Martin Luther King Jr was jailed in Birmingham Alabama a local newspaper published The Letter from the Eight White Clergymen in criticism of the direct-action non-violent demonstrations by Martin Luther King and the African-American community Also the clergymen charged Dr King as being an outsider and stated that the demonstrations in Birmingham were unwise and untimely To defend himself and the demonstrations Dr Martin Luther king wrote a response to the clergymen in which he justifies the need for his presence in the civil rights movement in Birmingham and explains the necessity of the demonstrations When compared Dr Kings arguments are more convincing and effective than those of the clergymen because he displays a greater ability to utilize the logical ethical and emotional appeals throughout his letter Dr Kings arguments are effective because they are based on the logical appeal However the clergymen fail to express the same logic However we are now confronted by a series of demonstrations by some of our Negro citizens directed and led in part by outsiders 271 The clergymen falsely imply that Martin Luther king is an outsider In actuality Dr King is an insider because he was invited into Birmingham and his statement is based on fact and logic I have the honor of serving as the president of the Southern Christian Leadership conference I along with several members of my staff am here because I was invited here I am here because
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