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Radio vs Television Radio and television broadcasting is a big part of American life but the question of whether radio or television is superior to the people still stands Radio According to the Radio Advertising Bureau in 1990 only 1 of US homes had no radio and the average household owned at least five radios As early as 1960 David Sarnoff had suggested music can be brought into American households via A simple radio music box Or wireless receiver With those profits Sarnoff hoped to establish a national broadcasting network whose principal elements were to be entertainment information and education with an emphasis on the first feature entertainment Broadcasting spread rapidly across the country during the early nineteen-twenties In nineteen-twenty two more than five hundred stations were licensed by the government Lack of government regulations advanced the radios growth and rapid commercialization in 1920 the Westinghouse engineer Frank Conrad received a license for what is regarded as the nations true radio station KDKA Pittsburgh Pa KDKA broadcast schedule music programs sports and the nineteen-twenty presidential election During the following year Westinghouse began to sell radio sets The least expensive model was twenty-five dollars By nineteen-twenty four the radio listing audience numbered twenty million In nineteen-twenty two WEAF broadcast the first paid commercial announcement a ten minute speech on behalf of the Queens borough Corporation a real-estate concern the advertisement cost fifty-dollars WEAF made a 150000 profit in 1923 The Columbia Broadcasting System CBS was founded in 1927 and rapidly passed through a number of owners in 1928 William S Palely son of a wealthy cigar manufacturing family bought the network and reinforced the financially weak by selling shares borrowing money and moving the network headquarters to Madison Avenue New York City not far from NBCs on Fifth Avenue Palely also negotiated new affiliate contracts Whereas NBC charged affiliates to carry sustaining nonsponsored programs CBS supplied them free
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