scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,223
Introduction Regardless of the type of business one operates the necessity of a solid marketing strategy is essential to the growth and sustainability of the company For the purposes of this course the team selected three e-businesses providing travel packages which consist of travelociycom orbitzcom and vegascom This paper will discuss the importance of developing an effective e-marketing strategy as well as compare the customer service provided by each of each of these sites E-Marketing Defined What is e-marketing and how does it differ from traditional forms of marketing Obviously there has to be some correlation between the two platforms General observation dictates that e-marketing would perhaps be the more challenging of the two as it is the more impersonal approach Traditional marketing appeals to the senses of the audience through look feel taste texture among other senses However an e-business must rely upon the ability to reach out beyond the limitations of a monitor and project the images and usability in such away the customer will be moved to come back to the website multiple times A formal definition if e-marketing is described below Moving elements of marketing strategies and activities to a computerized networked environment such as the Internet It is the strategic process of creating distributing promoting and pricing goods and services to a target market over the Internet or through digital tools httpaedeosueduprogramse-agbizpageglossarymainhtml Unfortunately for some businesses e-marketing is merely putting company brochures and materials on a website However Louis Columbus writes e-marketing isnt posting brochureware or doing en mass email blasts its adding value to the visitors experience httpwwwsamspublishingcomarticlesarticleaspp20963seqNum1 E-Marketing Strategy How does an e-business develop an e-marketing strategy that will be relevant to the customer Clearly requirement of the website is that it must be relevant and responsive tocustomers httpwwwsamspublishingcomarticlesarticleaspp20963seqNum3 The following components will help in the development of an e-business marketing strategy 1 Define clearly what the value of the site is to the visitor and eventual
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA