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1 Define the target market for Nintendo Sony and Microsoft A Nintendo Since Nintendo lost its stamina running in the industry the company changed its target It focuses on young gamers It relies heavily on kid-focused Nintendo exclusive games for example cartoon characters such as Pokeman Super Mario Brothers and Donkey Kong It markets them through TV shows and cartoons hoping that the growing fame will encourage kids to buy the video games B Microsoft Sony Sony and Microsoft basically target the same target market They target more mature serious gamers Instead of focusing on cartoon characters they try to offer the best gaming experience They achieve that by offering the best graphics speed and technology 2 Discuss the positioning strategy of each of the companies in the video game market and how they differentiate its marketing 4Ps A Nintendo For the past 6 years Nintendo no longer became a strong participant in the video gaming industry The only market they had left was the young teenager market It designed its Gamecube so it would look attractive to children They put their console out on the market for 199 which is about a hundred dollars less than its competitors This gave Nintendo the opportunity to put them back on the map Nintendo also offered games exclusive to Nintendo Which means that no other company has the authorization to sell that game software under its name except for Nintendo By combining the drop in price and the exclusive games Nintendo hopes to regain its customers as well ass win new ones B Microsoft When my Microsoft wanted to get into the gaming industry it knew it was going to face stiff competition So it had to make a quality product Thats what Microsoft actually did Microsofts Xbox is technologically advanced than its competitors It is basically a small pc It contains Intel Pentium III 733 MHz processor 64 MB of RAM and
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