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In this day and age you can fulfill your shopping needs in many ways Two of these ways are your conventional brick and mortar store or you can shop online Retailers who only sell through Internet have lower on-line prices than retailers who also sell through conventional stores On average prices of these goods are 15 percent cheaper on Internet but if a single item is bought transport costs can make it as expensive to buy over Internet as in a conventional store if a basket of goods is bought it is some 10 percent cheaper on Internet since transport costs are fixed Two companies that can be compared in this shopping fashion are Barnes Noble and Amazoncom Youre probably familiar with both of these retailers for book lovers which are both traded publicly on the Nasdaq market Amazoncom is a terrific website where you can browse around check out various books in any category youd like and even read other peoples reviews of your chosen reading material If you see something you like you can purchase it and have it conveniently appear on your doorstep as quickly as the next day This is great for those people who cant or just dont want to make there way out to the store for whatever reason Barnes Noble on the other hand is a wonderful store where you can pick up just about any book or magazine for purchase or just sit around in the store and enjoy some good reading and a cup of java This can cater to the needs of the consumer who likes to get his hands on the merchandise and examine it closely before they purchase it It also is just right for the book worm who loves to take there lunch break sitting reading a book in a quiet comfortable environment The race to soak up as much of the market as possible
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