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Word Count: 919
1 Broadsheet and tabloid newspapers In this essay I will explore the difference between broadsheet newspapers and tabloid newspapers I will base my comments on the basis of THE INDEPENDENT and THE SUN THE INDEPENDENT is a broadsheet newspaper and THE SUN is a tabloid newspaper These two newspapers have a completely different readership While The Sun tries to reach the lower and middle classes The Independent tries to reach the higher classes of society such as businessprofessionals The most obvious differences in these types of newspapers are found in the language and layout For example if we look at the front page of a tabloid we only see a minimal amount of text in proportion to images and headlines In fact approximately 80 of the entire tabloid newspaper is constructed of visual imagery to easily attract the attention of its target audience In a typical tabloid newspaper the use of celebrities and sexually orientated photos are also often used get attention and headlines fill up about half of the front page The aim here is to sell the newspaper which is in competition with so many other tabloids by utilizing puns colloquial language alliteration and other play on words to catch more attention Broadsheets however have a much more formal tone in their articles and headlines Tabloids are often much more dramatic and vernacular than a broadsheet newspaper A prime example of this is from a recent article about the heavy winds HORROR HURRICANE along with the sub-heading death and destruction - alliteration is used here to dramatize the story while The Independent writes about exactly the same story less dramatically Battered The day 90mph winds beat us to a standstill The simplicity of a tabloid structure assists its readership to feel at ease when reading it anytime and anywhere as a lot of the news articles are told through images It assists the readers eye to easily jump
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