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Word Count: 3,106
In the early 1920s when Henry Fords assembly line had dramatically increased the amount output the economy and labour system are no longer the same as before Fordism which is associated with mass production and mass consumption Cooke 1989 has influenced many countries However as some sociologists have argued with the increase of product and consumer differentiation post-Fordism with a smaller scale of production as well as consumption is taking place Yet some other sociologists do not agree with it They claimed that we are living in a neo-Fordist society admitting that there are some changes but not enormous enough to be called a post-Fordist society To consider which society we are actually living in different situations and industries need to be looked at in terms of management technology and work which also involve cultural differences It may be concluded that we are living in neither extreme but somewhere between Fordism and post-Fordism depending on what situation is being considered Fordism is supposed to be the most important production system in the early twentieth century It is the manufacture of standardised products in a huge volumes using special-purpose machinery and unskilled labourTolliday and Zeitlin 1986 p1 In terms of technology the use of fixed machine allows each part of the product to be fitted to the same model in the same way In this way mass production is created and to replace any items of the product would be very easy With the high level of economies of scale costs of each unit are remarkably reduced which brings down the prices of products Labour process becomes rather simple for tasks that used to be complicated are broken down into specialised pieces Workers are required for little skill to finish the tasks for they would be given direct and simple instructions from managers They are united by the trade unions which are powerful enough to ensure their rights and negotiate the payment rates nation wide
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