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Abstract This paper will review the automotive industry with a brief history of the industry with an overview and coverage of the strengths weaknesses opportunities threats and trends Included in this paper will be a discussion of the impact of the real GDP the unemployment rate and the inflation rate as measured by the CPI A review of six economic indicators that influence the automotive industry will be discussed This paper will describe the current status on each economic indicator along with separate graphs illustrating the historic and forecasted trends A comparison and contrasts between 18 month forecasts for each will be discussed A review and reconciliation of the differences of forecasts will be discussed and which forecast is deemed more accurate Finally an analysis of how the forecast will impact the automotive industry with recommendations and strategic initiatives History and Overview The automotive industry history has its roots in Europe However the first individuals to create a steam driven engine here in the United States were the Stanley Brothers of Massachusetts They produced and marketed The Stanley Steamer from the 1890s until after World War I The early 20th century is when growth in the automobile industry as a whole took shape A variety of new and different forms of engine styles transformed the industry The internal combustion engines paved the way for gas powered autos of today The mass production of the automobiles forced changes throughout the United States Travel that typically took much longer created a personal freedom for the masses by the creation of extensive roads and highways The growth caused by the automobile industry in other industries was the steel travel and tourism industries The development of larger shopping districts and the increased growth of suburban communities were also started Strengths Weaknesses and Trends Some of the strengths of this industry are that they have a product that created a great demand for their product This product created
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