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1 Terms of Reference Ever-high-heated unsocial MP4 multimedia player seems to be on the spotlight all of a sudden Not only the global MP4 founder French Archos beefs up promotion to its flagship AV400 and also other known digital vendors active in Chinese market like Samsung Electronics MSI Zarva Digital and iRiver have successively released their own MP4 multimedia MP4 players httpwwwccidconsultingcomsearchchanneldetailaspContentid1890 At present MP4 player looks to be the star featuring most vogue and eye-catching elements The frog leap from portable audio player to portable video player indicates MP4 player is doomed to boom Meanwhile challenges from price content and alternative products are unavoidable The purpose of the report is to assess the continued viability of MP4 player in a volatile digital market 2 Procedures In order to make this report a fortiori objective there is a SWOT Analysis made for MP4 player The purpose of this analysis is to find out the status quo of MP4 player The following are some parts of the analysis that refer to this report Most of the information in this report was derived from CCID Consulting Corporation The major findings of the survey were conducted by CCID Consulting in November 2005 3 Findings 31 Strengths More attention Not only the global MP4 founder French Archos beefs up promotion to its flagship AV400 and also other known digital vendors active in Chinese market like Samsung Electronics MSI Zarva Digital and iRiver have successively released their own MP4 multimedia MP4 players httpwwwccidconsultingcomsearchchanneldetailaspContentid1890 Small and portable MP4 player can be brought anywhere because its size is small enough to put in ones pocket More useful than MP3 MP4 player is fundamentally the global file extension for the official container format defined in the MPEG4 standard ISO 1449614 This is stream able and supports all kinds of multimedia content and advanced content like 2D and 3D animated etc As so many corporations join the MP4 player market more
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