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Critical Analysis of Web Site The mission statement of PETA People for the Ethical Treatment of Animals states that we are an animal rights organization and our mission is to exploit that animals are not ours to eat wear experiment on or use for entertainment In viewing the web site I found the organizations principle mission is to ensure that all animals are treated justly fairly and respectfully in essence PETA tries to insure that they are not abused mistreated or in danger of any cruelty PETA maintains the viewpoint that animals have rights just as humans do The organizations titlename People for the Ethical Treatment of Animals PETA makes it evident that they are concerned with animal rights It is clear the mission of the organization is to prevent animal cruelty in every aspect from raising animals for food to ways which animals are slaughtered and processed for human consumption helping animals suffering and dying in laboratories factory farms in the fur industry in circuses parades and other forms of entertainment They operate by the standards of The Animal Welfare Act AWA This is the federal law that governs the humane care handling treatment and transportation of animals used in laboratories PETA searches and looks for places andor events to see if neglect or cruelty is present The name of the organization does not imply that it is a government agency However it does seem to receive a lot of support from celebrities Perusing throughout the web site I observed many different methods the organization uses to gain the trust of its visitors these include but are not limited to guilt compassion and sympathy PETA reaches out to those with a strong regard in their hearts for helping to stop cruelty towards animals The web site targets people that want to help in aiding a good cause and the majority of those involved are typically people who love animals The home page flashes abundant
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