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I chose to critique an article that introduces Measure O which will show up on the upcoming voting ballot Measure O if passed would require all cups of coffee sold in Berkeley to be fair trade organic or shade-grown The author Charles Burress introduces the controversial issue with evidence of those for and against the measure However he does not provide the readers with information about the ecological and societal effects of the status quo for those who are not familiar with the present situation regarding the coffee industry Burress hooks the intended audience the voting population of Berkeley by stating a drastic effect of voting for either side He explains that those voting for O would put a Starbucks barista behind bars those voting against it would starve the child of a peasant coffee farmer Voters are told the author says that if passed the measure would deprive consumers of their freedom of choice This is a fact Following this valid statement however was one which was influenced by the authors opinion He says Not supporting measure O is equated to destroying the rain forest This statement is biased The author would not bring up this point--his point-- if he did not support measure O as it is not used as evidence of anothers point of view rather it is his own statement obviously leaning towards the opinion of one side It is obvious to the readers that Burress outlines the opinions of those on both sides of the issue In his article he introduces the opinions of some people or organizations who are in the public eye For some he simply lists whether the person or group is for or against O For others he includes quotes andor summaries of what they have said to further support their views There is one exception to the opinions that were expected to be expressed by those mentioned in the article the typical
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