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Introduction The company that I will make a critique about is the Carfaxcom which is a customer oriented firm Its main vision is to create a one-stop source for vehicle history information for buyers and sellers of used cars Established in 1986 Carfax Company provided helpful information including mainly vehicle records Until 1993 the company has reached 10000 records which were distributed via fax machines to the related customers In 1996 the website wwwcarfaxcom was launched This innovation has brought a new dimension to the used vehicle market which provides efficient up-to-date fast and reliable information Nowadays online used vehicle selling has become a separate market with its own environment Marketing Environment Of Online Used Vehicle Sector Marketing occurs in a dynamic environment The marketing environment of a particular product or service is made up of consumers intermediaries who are responsible for its distribution and competing products and services The consumer component of this environment is arguably the most important one Without a clear understanding of the nature and extent of the consumers competitors society and governmental regulations it is impossible to formulate an appropriate marketing strategy Competitive Environment A number of websites have become used vehicle search engines This shows that the used vehicle market has shifted towards the electronic market that is based on direct communication with customers Among those sites there is an oligopolistic type of competition which leads to a small number of leading companies trying to get the big pie from the market For example more than 40000 dealerships are offering their used vehicle inventory on the AutoTradercom Web site Its obvious that AutoTradercom is the strongest rival of Carfaxcom in the internet Based on recent researches in 1997 47 of franchised dealerships had a Web site In 2000 that number leapt to 92 It is expected to reach 95 in 2001 Similarly in 1997 11 of independent dealers had a site In 2000 386 were on the
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