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Data Analysis Demographics of Coffee Drinkers 11 Gender The convenient sample taken from a total of 150 NTU students comprises of 95 males and 55 females Males represent a larger percentage of instant coffee drinkers in the sample 63 as compared to females 37 12 Race Majority 93 of the students were Chinese with Malay students comprising 2 Indian students forming 27 Eurasian and students of other races each forming 07 of the entire sample 13 Nationality Singaporean students made up the bulk of interviewees comprising of 74 followed by Malaysians 127 and Indonesians 40 14 Age There were 3 categories of ages groups namely 16 to 20 years old 21 to 25 years old and above 25 years old The age range of the respondents was relatively narrow since the convenience sample was taken out from the existing student population at NTU with 753 of the respondents between the ages of 21 to 25 years For the 16-20 year old age group there are more female respondents than there were male respondents 15 Income The income range as measured by family income per month ranges from below 2000 to above 8000As can be seen the modal category of family income was 2000 and below General Preferences for Instant Coffee 21 Frequency of Consumption by Sex Respondents were asked for the tick their choices of how frequently they drank instant coffee Based on the results as shown most of the people drank between 1 to 7 cups a week 22 Description of Instant Coffee 80 of the respondents also felt that the description of instant coffee was that of 3-in-1 or 2-in-1 coffee mix confirming our earlier assumptions of instant coffee They were also asked to describe what they felt was the best representation of instant coffee Some respondents felt that instant coffee were soluble coffee granules in glass bottles 60 as well as
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