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Advertising CritiqueA critique on the impact of advertising in our society Consider visualsand verbal or written language 1000 wordsThe impact of advertising on our society is a fiercely debated topic andhas been ever since the conception of advertising in its most basic formThere are negative and positive social and economic impacts upon societyfrom advertising in its various forms For instance advertising promotingpublic welfare has a positive social impact upon society whereas advertisingportraying women as sex objects has negative social impacts There are alsopositive economic impacts on society such as providing funding for the mediaand stimulating an active competitive economyThere are a number of proven ways to persuade the consumer that he or sheneeds the product being advertised These methods of persuasion insteadof concentrating on the actual product usually concentrate on the benefitsthat will be brought to the consumer These benefits may include the hopeof more money and better jobs popularity and personal prestige praise fromothers more comfort social advancement improved appearance or betterhealth For example an automobile advertisement as well as mentioning themechanical attributes of the car would most likely focus on the excitementprestige and social advancement it may bring the buyer This social advancementis very often sexual or involving attraction of the other sex so thecar advertisement may also mention the glamorous womenmen that the consumerwill attract with hisher fancy carAdvertising has been blamed for a great variety of negative social impactsOne of the major criticisms received by advertising is that it forces peopleto buy things they dont really need often by projecting negative emotionssuch as fear anxiety or guilt upon the consumer It is claimed that advertisingplays with our basic human emotions and takes advantage of them using themas merely another technique to sell goods or services Advertising alsoencourages people to buy products by making them think that purchasing andconsuming are the major activities of their lives It is said to also evokefears of inferiority upon the consumer by depicting the normalperson as
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