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The term culture is one of the most widely used terms in modern language Discuss the key debates surrounding different interpretations of the term and the relevance of these debates to analysing the mass mediaWhat was once a celebrated art form a human expression for ones desires thoughts and feelings something that was once held in great esteem by academics philosophers and other high society types has now been reduced to a trash heap pile of rubbish a self proclaimed industry for churning out instantly recognizable and easily likeable products Is this a flawed claim summarised by such luminaries as Matthew Arnold and Theodor Adorno both of whom despised the notion of the media taking such a heavy hand in influencing what has now become known as mass culture Or are they simply stating something that has long been creeping under the surface of this multifaceted conceptual idea As with every argument there are the two sides Raymond Williams perhaps contradicts best when he says Culture is ordinary in every society and in every mind Williams Convictions 1958 Williams explains the ordinary process of human society through the nature of a culture that is always both traditional and creative that it is both the most ordinary common meanings and the finest individual meanings Williams Convictions 1958 There are different approaches to understanding the term culture the theory of Cultural Studies embraces the conventional notions of Marxism Structuralism Post-modernism Feminism and Semiotics These theories can also help us to understand different societies and their cultures while at the same time allowing us to criticise the progression and integration of the mass media into these cultures The basis of the media stems from these expressions of human actions and words Mass culture is the media enhanced version of contemporary artwork and literary genius broadcast and received globally by millions of unsuspecting viewers The controversial question posed by the advent of this mass globalisation is what defines good
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