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1 Introduction Denmark is a snug and comfortable country which is located in Northern Europe islands in the Baltic Sea and the northern part of the Jutland peninsula bordering the Baltic Sea and the North Sea His geography offers this country fertile marine Natural resource Assumptions that a medium-sized company named MIB Industri AS processes fish using hermetic technology in Copenhagen Demark The company sells mainly in Demark It has had limited exporting experience primarily in Germany and Austria At present the company decided to expand business abroad The first short term strategy to enlarge the international market share is to explore the possibility of MIB Industri AS entering the UK market Overview of Denmark The Kingdom of Denmark is the smallest Nordic country situated in Scandinavia in northern Europe bordering the Baltic Sea and the North Sea on a peninsula and a number of islands north of Germany and Poland southwest of Sweden and south of Norway Area total 43094 km land 42394 km water 700 km Land boundaries total 68 km border countries Germany 68 km Coastline 7314 km Maritime claims contiguous zone 24 nm continental shelf 200-m depth or to the depth of exploitation exclusive economic zone 200 nm territorial sea 12 nm Climate temperate humid and overcast mild windy winters and cool summers Natural resources fish petroleum natural gas salt limestone stone gravel and sand Economy Currency 1 Danish krone DKK 100 Exports - commodities machinery and instruments meat and meat products fuels dairy products ships fish chemicals Exports - partners European Union 666 Germany 214 Sweden 112 United Kingdom 92 France 53 Netherlands 45 Norway 60 United States 47 1998 Imports 439 billion fob 1999 Imports - commodities machinery and equipment petroleum chemicals grain and foodstuffs textiles paper Imports - partners European Union 725 Germany 225 Sweden 129 United Kingdom 79 France 59 Norway 46 United States 41 1998 2 Companys Information As assumption MIB
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