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PREMIERE COURTS SPORTS AND RECREATION CENTER 10 Executive Summary The Premiere Courts will be a full-service multi-sport complex situated along Greensprings Highway in Birmingham Alabama There are currently no other sports facilities like this one anywhere in the Birmingham area This plan will be used to define the scope of our services as well as a means of gaining the necessary investments to open the facility It will also be used on a continual basis in the evaluation of The Premiere Courts mission goals and objectives The keys to success for The Premiere Courts are our ability to market effectively creating an unmatched cool atmosphere where people will like to be and hiring qualifiedcertified and knowledgeable staff to aid in the running of our programs and leagues The sports and fitness club industry is a booming business that according to research produced over 106 billion last year and is expected to continue its current trend The Premiere Courts is conservatively projecting a 65000 net profit in its first year of operation with this number increasing to over 280000 by the end of year three 11Objectives The main objectives for The Premiere Courts are as follows 1Sell 750 memberships in year one 1000 by the end of year two and 1500 by the end of year three 2Organize and develop various sports leagues and make an effort to fill them to capacity ie six different sports leagues running twice a year with 12 -16 teams per league 3Sponsor and support community events in our first year of operation 4Show a decent return to investors in the first year of operation 13 Keys to Success The Keys to Success for The Premiere Courts are as follows 1Marketing Our objective is to make The Premiere Courts a common name in the Birmingham area and creatively market our services to each segment in our market 2Location and atmosphere of facility By creating an unmatched atmosphere in The Premiere
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