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Hitachi Art Commission Statement Hitachi Automotive Products Los Angeles HAP-LA is a major manufacturer of electromechanical automotive products including alternators starters mass airflow sensors electronic control units and linear flow valves With sales to major customers like Ford GM Subaru Honda Nissan and Toyota monthly revenue has continued to soar surpassing the 10 million mark this month As a result of the increase in sales and revenue as well as the increase in customer traffic to the Torrance facility HAP-LA is looking to commission a statue for the main lobby that encompasses and portrays the visions and goals that have helped to drive the success The name Hitachi was derived from a combination of two Japanese words HI meaning THE SUN and TACHI meaning to RISE OR STAND The combination of these two words express a vision of man looking toward the rising sun and planning a better life a better future for ALL mankind Additionally the current marketing campaign for Hitachi is Hitachi - Inspire the Next This slogan brings the image to mind of breathing life into the coming age HAP-LA is commissioning a bronze statue to be created for the main lobby that will convey the two ideas previously mentioned Specifically the statue must create a feeling of the strength in man as he looks towards the bettering the future through his creations and ideas It should create a feeling of pride and confidence but not so much that it overpowers and humbles the visitors to the facility The statue should be no larger than six feet tall and no greater than four feet in circumference The style should be rather conservative in nature reflecting the long tenure that Hitachi has as a global firm providing a vast amount of products and services Since Hitachi is primarily a Japanese company with locations around the world the statue should incorporate or reflect the Japanese heritage and culture mixed with Americana to reflect the
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