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Ralph Lauren is Americans leading designer in the classic tradition who has stayed true to his own point of view despite the seasonal vagaries of fashion Mr Lauren has always believed that fashion is function of lifestyle He believes that clothed should be natural comfortable and elegant for the way people live today His clothes have timeless grace and become more personal and special age For Mr Lauren the starting point is always his concern for quality and attention to detail while the creative drama comes from his own romantic sense of elegance and reverence for authencity Always true to his own purely American vision of fashion his products are nearly as diverse as the country that inspires them He designs a wide range of products including menswear womenswear boyswear girlswear home furnishing eyewear scarves shoes hosiery fragrances handbag luggage and leather goods And the stores that carry his products are located across the United States and around the world MENSWEAR POLO BY RALPH LAUREN In 1967 the New York born bred Ralph Lauren started the Polo division of Beau Brummel neckties Ties at that time were in an Ivy League phase-dark narrow and undistinguished But for several years Mr Lauren had harbored the nation that the time was right for a new look And so he pioneered the wide tie-a four-inch tie made from opulent materials and fabrications that were unheard of in the business Polo ties soon became the status tie And Ralph Lauren became the menswear design to watch as his ties revolutionized the industry MrLauren had more dreams to fulfill He chose the name Polo for his line of ties because the sport repsented to him a lifestyle of athletic grace and discreet elegance an image of men who wore well-tailored classic clothes and wore them with style With that image in mind Mr Lauren established Polo as a separate menswear company in 1968 producing
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