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Reebok INTRODUCTION OF THE FIRM History Reebok started in 1979 by Paul B Fireman Fireman was first interested in Reebok when he saw some British athletic shoes that were made by Reebok International the European company The first British company was started in the 1890s in England producing world-class athletic shoes The head of the original company was Joseph William Foster and in 1958 his two grandsons founded Reebok which was named after African gazelles Hast 1988 Fireman decided to get a business license and soon he started Reebok in the United States Hast 1988 When Fireman got the right to sell shoes he sold them for 60 a pair which at the time was the most expensive shoe on the market After only two years things starting looking down for this company The competition in the US was making it difficult for Reebok to be successful They had to work hard to keep up with Nike and Converse Shortly after their downturn they developed a new strategy They were going to make a shoe that was appealing both in color and style In the 80s aerobics was becoming popular so Reebok designed aerobic shoes in all colors of the rainbow to appeal mainly to women The strategy worked and soon things were looking up again The company was dealing with its success by dividing its products into three main areas footwear apparel and international Hast 1988 They also began to acquire other brand names under their company Rockport famous for their handmade boots soon joined the team and shortly after Ralph Lauren and Greg Norman were also included under the Reebok Company Products Under the Reebok name there are various products The majority of the company produces and sells footwear but other sales come from apparel accessories and sports and fitness equipment The company also has products for infants and children under the name Weebok that has both shoes
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