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Introduction Southampton Institute Business Support Enterprise Network SIBSEN is an informal study group combining the knowledge and expertise of Southampton Business School SBS lecturers and PhD students Now in operation for over one year SIBSENs researchers are community focused and are currently lending their services to the Southampton City Council in conjunction with numerous social and economic projects The faculty comprises 2 PhD students concerning themselves with the study of SMEs in the Shirley Regeneration areas 3 researchers investigating extensive SME consultancy in similar areas and other members concerning themselves with the research and publication within such SMEs SIBSEN has strong links with the SBS diversification strategy and has one member on board from the diversification strategys management team The main focus of the SIBSEN team has been assisting the Southampton Institute in their mission surrounding integration of the institution within the community To date the SIBSEN team have concerned themselves with the interviewing of various businesses within the Shirley regeneration areas however not as yet Shirley High Street itself The research we are undertaking at present will look into regeneration evaluation of Shirley High Street SMEs on behalf of the Research Consultancy Group working with Southampton Institute A further indication as to the importance of the research project and a reflection upon the projects origin will be established within the Geographic Overview and Sector background sections of this report Aims and Objectives Within the following piece of research our consultants in conjunction with the SIBSEN research team and the Outer Shirley Regeneration Office will concern themselves primarily with failing businesses within what is considered a failing community Shirley High Street The report will also look into the benefits to the community of having such a retail concentration and the benefits such retail outlets can draw from the local community The Shirley High Street Regeneration Project strategic aims and objectives are
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