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Phase I We have chosen a product Vegetable Based Fuel Product VBFP that is timely given high fuel costs and easily applicable to current equipment Moreover we have also chosen a parent company Huffman Trucking that is financially solid reputable and perfectly situated to promote a product of this sort We are planning to introduce this new product in Costa Rica Where Huffman Trucking has recently expanded their business overseas New Product Description The VBFP we are purposing is used in diesel engines Which will be perfectly suitable for Huffman Trucking 800 road tractors and 2100 45 trailers It is a fuel mixture of eighty seven percent vegetable oil and thirteen percent of petroleum products The technology that is going to be implicated is based on the original design of diesel engines The concept of using vegetable oil as an engine fuel dates back to 1895 when Rudolf Diesel 1858-1913 developed the first engine to run on peanut oil as he demonstrated at the World Exhibition in Paris in 1900 2006 Our existing diesel equipment can run with this fuel or any future diesel equipment The Importance of Marketing of this Product Huffman Trucking integrity is the most significant part of theyre existence Huffman Trucking likes to maintain a sound reputation because they know they are the industry leader They have a goal to restore confidence in their customers within Corporate America and Globally This VBFP will give our customers the opportunity to save thousands if not tens of thousands of dollars in delivery costs That Huffman Trucking will be passing on from the fuel savings It will also give our company a tremendous reputation as an environmentally conscious company leading the industry All the while bringing in more of a customer base and producing further revenues The Marketing Research Approach To develop the marketing strategy and tactics we propose the following Marketing Research approach A Define the potential consumers since this VBFP lends itself
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