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Word Count: 773
After being left with 2 million dollars from my long lost great aunt I was provided with the capital necessary to begin to develop and market my own product Having been raised on a small dairy farm in western New York the only logical product to me was one having to do with the dairy industry In an attempt to make my product unique I have decided to target the organic foods market Producing organic string cheese seemed to be my best solution Organic string cheese is a good product because first of all it is a differentiated product By this I mean that it is different because it is organic Organic foods are more popular today then ever as people are seeking a healthier means of living Organic farms constitute for only 02 of US farms with there being only 4050 of their kind in the US Secondly the cheese has a wide consumer market Of the 248709873 people that live in the United States about 18 nare consumers of some sort of organic food String cheese is unique as it is an attractive product to many different ages genders incomes religions and social classes String cheese is enjoyed by people of all ages though I am going to target the younger generations ages 5-17 years This small age group counts for 45249989 Americans a plenty big target market The cheese is also being marketed towards both genders it is not a gender-biased product nor is it aimed for any specific education level Race wise the product is designed for typical Americans rather than for a foreign market though it is aimed towards Catholics Christians and Jews It is targeted toward an income of and also toward the middle class to upper class This cheese is made to be eaten on the go which makes it appropriate for the busy city regions of the country String Cheese also has the advantage that it
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