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Introduction A wrong attitude is any thinking that causes us to act in ways that hurt us or isolates us from others We have attitudes about everything ourselves others school money and so on We choose whether our attitudes will improve who we are or hurt others A wrong attitude results in stress for the person who holds it and for anyone within shouting distance Contrastingly when our attitudes are positive we are helpful and generous toward others and exercise better judgment problem-solving decision-making and creative skills When our expectations are negative we have less ability to solve problems and make breakthroughs because we feel insecure and emotionally fragile Bay Machpherson 1998 Wrong attitudes are powerful enough to divide national community and erode healthy values- but there is a light at the end of the tunnel people with different beliefs can still reason together once they realize how their attitudes affect others All that is needed is a change of attitude This paper will describe Milton Rokeachs theory of Attitudes Beliefs and Values and illustrate how it is related to attitude change I will also identify the scientific perspective that he takes as well as evaluate the strengths and weakness of this theory over all Lastly I will demonstrate how the Beliefs Attitude and Values Theory can be used in real life by offering a practical example and showing how this theory explains it Description of Theory Milton Rokeach a well-known researcher of the 1960s 70s developed one of the most influential theories related to attitude change Rokeachs theory deals with the ways in which human behavior is explained through beliefs attitudes and values Beliefs as stated by Littlejohn 2001 are hundreds of thousands of statements we make about ourselves and the world around us Rokeach feels that basic beliefs are organized into a belief system along a continuum of relative importance as cited in
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