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Word Count: 1,190
Diabetes is a developmental disease characterized by high blood glucose levels caused by an improper functioning of the pancreas The pancreas produces insulin which allows our bodys cells to absorb glucose a form of sugar to be used when energy is needed If the pancreas becomes unable to produce insulin or does not produce it effectively it leads to high levels of glucose in the blood which causes health problems The major risk factors for diabetes include Being over 35 and the risk increases dramatically with age Being overweight Having a family history of diabetes Having a diet high in saturated fats and refined sugar Frequent use of alcohol Over the last two decades there has been a significant increase in the number of people particularly with Type 2 diabetes and it is now a major cause of morbidity and early mortality In most cases Diabetes is a preventable disease as the major modifiable risk factors involve simple lifestyle choices such as diet and amount of physical activity Despite this diabetes is the 7th highest cause of death among Australians and its incidence is on the rise in Australia and world-wide Thus it has become a National Health Priority Area and through an holistic approach to health prevention detection and proper management can be achieved My Public Diabetes Awareness Campaign PDAC focuses on the average Australian empowering them through awareness of the disease its risk factors and differentiating symptoms Through knowledge and education the individual has the power to make informed choices relating to their health This would follow closely the principles of the New Public Health Approach that prevention is better than cure While the campaign targets the average individual the location and placement of the billboardposter and pamphlet would specifically focus on those individuals most at risk The socio-economically disadvantaged- in targeting the socio economically disadvantaged the poster and pamphlet would be located in local neighbourhood centres shopping facilities and pubs to
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