scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,526
Qn 1 Explain what is Levis brand image and what makes up its brand equity In this regard assess the role of its flagship 501 jeans product 40 marks Brand image can be defined as perceptions about a brand as reflected by the brand associations held in consumer memory It is basically what exists in the mind of consumers total of all the information they have received about the brand from experience word of mouth advertising packaging services etc And the information is modified by selective perception previous beliefs and social norms The brand image perceived by consumers of Levis products includes durable comfortable approachable affordable contemporary individuality independence casual fashionable and adventurous when it became an indispensable part of miners uniform and gain reputation for being as tough and rugged as the people who wore them It is also comfortable enough to fit into the workers everyday lives both in physical and social sense Its affordability was also adored by students and miners It has also become an essential commodity available to defense worker during WWII It portrays individuality fashionable independence when students and teenage idol wear 501 as a form of self expression and has become the essential fashion for the emerging baby boomers where it has transforms from a pair of tough pants to a symbol of freedom adventure and independence Most importantly Levis 501 jeans had become an icon and its brand name had become synonymous with jeans where people tend to associate jeans whenever they saw the Levis logo It had successfully been made known to millions of Americans and had established its brand image in the hearts of every consumer Brand equity was defines as the value of a brand based on the extent to which it has high brand loyalty name awareness perceived quality strong brand associations and other assets such as patents trademarks and channel relationships THE GALLUP BRAND
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA