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Management Planning What is planning Planning is the conscious systematic process of making decisions about goals and activities that an individual group work unit or organization will pursue in the future Bateman Snell 2004 Management The New Competitive Landscape 6e In the organization where this student works for CEO provided both a strategic planning which is a long term planning and a tactical operational planning which is a short to mid-term planning Establishment of Mission Vision and Goals Why is this organization here to do a business The organization has a motto which is Customer First A founder and also a president of the parent company of the organization always tells all of his employees that he started the business in order to fulfill his customers satisfaction It has been fifteen years and the business has grown to have nearly five hundred employees The student works for his US subsidiary which started the business in Southern California in the year of 2002 When this student started working for this organization she learned the history of this parent company and she was excited to be a part of the team However this branch operation did not seem to provide the goals as the branch operation The branch manager at that time explained that he needed all of employees which was total of four to earn 10000 sales monthly He also explained that he would not care how each of employees earns this amount all he needed was to see the sales increase This kind of leadership can cause the ethics issue The companys mission is Customer First but his goal is Sales amount First without the direction where this local operation would go After three years have passed since the president of parent company did not see any growth of US organization the president assigned the new regional manager Tactical and Operational Planning The new manager who became CEO of this branch operation announced
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