scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 976
Advertising Critique A Kellogg print advertisement for its new Krave snack bar was chosen for this assignment The print ad appeared in the Mens Health Magazine October edition I choose this print ad because it grabbed my immediate attention while I was intensely reading the magazine The appeal and effectiveness of this print advertisement will be discussed in terms of the marketing communication techniques and concepts intended target message structure ad appeal ad execution elements MOA effectiveness and overall strategy objectives that apply to this ad Intended Target The context and environment of this ad is very crucial in understanding the intended target audience The placement in an upscale health and lifestyle magazine considerably narrows the target audience According to Rodale Press publishers of the Mens health the target audience is of the magazine is upscale young men guys who are in their 30s married or single living an urban lifestyle and very conscious about their looks and health Based on this definition we can be clear that the ad is targeting upscale health conscious men in their late 20s through mid 40s Appeal This ad uses combinations of appeals to attract the customer attention The choice of color of the background and use of provocative and informational words projects a sense of richness and quality regarding the product In a market place filled with many snack bars Kellogg is trying to differentiate its product by using an emotional appeal The ad tries to create emotional bonding between the brand and the target consumer One bite of Kellogg Krave bar and you will understand is a powerful statement it evokes an emotional bonding an understanding in the part of the consumer in regard to the brand The deep dark colors used the given prominence of the word chocolate the decorative description of the product suggests that the ad is trying to evoke personal statesfeelings of pleasure stimulation the
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA