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The following report is an overview of Dell Company as it expands its computer business into the Indian market This paper identifies the challenges facing Dell as it expands into India including the cultural and regulatory factors involved In addition this paper will identify the staffing strategies employed by Dell including the recruitment and selection process of its business managers This paper will discuss the changes to Dells organizational structure as it expands into the Indian market A competitive analysis is also made which shows the strategic alternatives and choices for the future Industry Identifications During this century it is estimated that Economic and political world power is will shift eastward toward China Japan and India These countries are expected to challenge the centuries-old dominance of Europe and America The worldwide PC industry may be one of the first industries to feel the presence of the new eastern rivalries The challenges that will no doubt befall other industries will be felt first through the PC market as the expanding Asian PC industry provides an early and substantial threat to the companies of Europe and America In both manufacturing and consumption AsiaPacific represents the most dynamic region of the worldwide PC industry The US market remains robust but growth will slow as saturation approaches In contrast the short-term high-growth regions are AsiaPacific Japan and Latin America On the manufacturing side US PC companies depend on Asian suppliers The Asian foundry has enabled US players to gain and maintain substantial market share on the world market however tested and confident Asian manufacturers are now gearing up for expansion across the AsiaPacific and into the United States Soon US PC suppliers will be competing with aggressive Asian companies in both regions Asian players primarily Japanese and Korean corporations are not strangers or novices in the US market Toshiba has been a perennial leader in the laptop market NEC has enjoyed mixed results Many others tried to compete
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