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Word Count: 667
Isnt it simply amazing There was no beginning to it And by the looks of it there seems no definite end What is this talk all about This is all about branding dot coms With every channel being branded every thing being given a name there is no reason why the branding machines of the dot coms be left behind There is mass advertising of the web sites From television Remember the snazzy ads of zipaheadcom to outdoorwith the effect of rediffcom and indiainfocom in tough tooth-for-tooth competition A full-page advertisement of a dot com hits the eye instantly while sipping the morning cup Web sites have now started reaching out Here the crucial and most important factor is Time Thats the base With entry costs being very low to register a domain name the rush is on and very rapid This is dot com branding for you Compare while the average retailer spends around 5-8 percent on the total ad revenue dot coms are putting in more than 25 percent Getting known and remaining inside the head of the surfer is the focus But the million-dollar question is Is all this money being spend wisely Whats the big idea To increase awareness and to create a stir The whole deal is the struggle to occupy the surfers mind Top-of-the-mind presence is the ultimate goal Whats the difference between branding FMCGs and Dot coms A world of a difference FMCGs are advertised and branded to convince the other guy to make a purchase Dot coms are branded to check them out first The hitch Millions of web sites all around the town Each waiting to capture whatever market is left All of them have the necessary technology and money What is needed is Differentiation Most of the Indian audience is not yet comfortable with the idea of surfing and browsing The Dot coms would have to connect with the consumerEasy to remember The name has
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