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Word count 2500-3000 2937 1 INTRODUCTION The tourism industry is believed to be the worlds largest industry and as such involves a vast array of public and private sector organisations This assignment will look at the types of government organisations that structure the UK tourism industry It is important to look at the volume and value of the tourism industry first so that the reader can appreciate the scope of tourism in the UK Identifying the roles and policies of the public organisations will show the nature of government involvement and the section on VisitBritain will highlight the recent changes to tourism structure This will give the reader a broader picture of the UK tourist industry and will allow an understanding of the motives behind government involvement which will provide the focus for the next section The conclusion will highlight the areas studied in the assignment and a give a brief summary as to its findings 2 GOVERNMENT INVOLVEMENT IN UK TOURISM 21 The volume and value of tourism in the UK 211 Introduction Tourism can be defined as The activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure business or other purposes World Tourism Organisation WTO 1991 Therefore we can ignore the common myth that tourism is only leisure holidays and see that it also includes business travel day trips and visiting friends and relatives VFR Many people also believe that tourism is only international when in fact 80 of all tourism in 2001 was domestic and it contributed 261 billion to overall spending by UK residents This figure was achieved through the 1631 million trips made within the UK most of which lasted one to three nights wwwstarukorg visited 280203 This tells us that most trips were for only a short period and so can be said to be predominantly day visits
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