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Word Count: 669
Advertising is a way in which companies promote their products to boost sales and make profits It is also mass communication and the advertiser pays for it in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser I am going to examine some of the ways in which these purposes are achieved The origins of advertising lie thousands of years in the past One of the first known methods was an outdoor display usually an eye-catching sign painted on the wall of a building Archaeologists have uncovered many such signs notably in the ruins of ancient Rome and Popeii The one excavated in Rome offers property for rent Early in medieval times a simple but effective form of advertising was when popular merchants employed town criers who shouted out praise about the companyadvertisers Printed advertising was not huge until 1445 when Johannes Gutenburg invented the printing press With this merchants he made flyers with characteristic symbols This form lasted for a long time In terms of volume advertising had made its greatest advance in the United States of America In the early days the nation had a lack of transformed transportation and communication systems This is why nationwide promotion was not possible But then clever manufactures had the idea to reach their customer directly through catalogues The first mail-order houses appeared in the early 1870s In 1880 a new era of advertising began new ways of manufacturing led to greatly increased output and decreased the costs for the producers of consumer goods The most widely advertised consumer products at this time were patent medicines By 1893 more than half of over a hundred firms spending more than fifty thousand dollars annually on advertising were patent medicine manufacturers But only twenty years later most advertising was for common products such as food soap cosmetics and automobiles
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