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Procter and Gamble is well known as one of the worlds leading companies in the area of consumer goods As a multinational company their strategy must vary greatly based on the country they are marketing their products in In the case of Procter and gambles expansion into China I believe the reason they expanded into China is obvious Profit With a population of more than one billion people China is a country that is full of potential for just about any company especially one that focuses on consumer goods Some of the important factors that Procter and Gamble must consider when entering the Asian market are factors such as the monetary policy the economic environment and cultural issues Procter and Gambles strategy in China is simple as stated in their website Consumer is Boss The company focuses not only on what is most profitable for them but what is also going to benefit the consumer the most Procter and Gamble expanded into China for one major reason market potential which in turn leads to profit As I stated earlier with a population of more than one billion people China quite possibly has the best market potential in the world The goal of every business in the world is to make money Procter and Gamble is no different The best way for a consumer goods manufacturer to increase profits is to get their products in to the sight and reach of as many consumers as they possibly can Now I dont know about you but in my opinion Chinas population and market potential is such that any multinational company that does not try to break into that market and figure it out is making a phenomenally catastrophic mistake Lets just think about this and take a look at the numbers According to the United States Census Bureau Chinas population is about 1294630000 That is over twenty percent of the entire world population India comes in a
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