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Ethical Issues in Marketing 1I believe that a Company has the obligation in all cases of R-rated movies to make it aware to the public what actual events in the movie give it that R- rating Whether it is because of language nudity violence or all of them included This should be made easily accessible to the parents or children that go and see the movies They should also make why and how much of the explicit content is shown throughout the film Parents should be informed of this so they can make a decision on whether or not their child should be allowed to see the movie Some movies like Schindlers List have been given an R-rating but the explicitness of the film was put in the movie to show the intensity of the holocaust Many parents would want their children to see that movie because of the historic content Other movies have explicit content just for entertainment value All of this information should be compiled and put into a summary and should be posted in newspapers the Internet and at the movie theater This would make it easily accessible to the public audience and help parents teenagers and children to choose which movie is suitable for them 2 The movie industry produces movies so that they can make money In the past movies that have not been suitable for young children and that have been given the R-rating have been advertised during television programming that is made for younger viewers It is also true that in magazines made for teenagers have had advertisements in them for R-rated movies The movie industry must realize that their target audience should not be kids who arent supposed to be seeing those sorts of films anyway and should be focused on the older crowds It is a fine line to distinguish where and where not advertise since 15 and 16 year old children read and
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