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The Impact of Streaming Media on Business In the time since streaming media first made the scene it has been used in a variety of ways to benefit businesses Some of these include the following streaming stock market reports online advertising for e-commerce conferences and conference highlights virtual facilities tours streaming audio for samples of CDs streaming video for live web casts of television stations and distance learning for Universities First many companies are streaming their stock reports like TENFOREcom This can be a real helpful tool because it provides their customers with financial market and business information in real-time 24 hours a day Distribution and access to the information is obtainable through an assortment of different ways The use of satellite technology is still the most used because of its reliability Also this technology is very capable of broadcasting great volumes of real-time data Next is the area of advertising Many advertisers are starting to use streaming media as means to reach people for their product Real Networks as well as 800com contracted Millward Brown Interactive a noted on-line brand research company to conduct an impact study of an 800com streaming media add The study was conducted March 29th through March 31 1999 They found that overall people responded well to the ads and watched them all the way through for the most part This creates a positive brand attitude One negative statement however included the ads promising a deal too good to be true The Internet has emerged as the top medium for business communications With this in mind it is no wonder that they have begun video conferencing over the Internet This means that organizations can deliver messages to more than one audience at different locations 24 hours a day Conferencing also lowers cost while driving commerce thus creating profit Here are some features of conferencing via streaming media Capture and broadcast live Web casts directly to desktop browsers
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