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This weeks readings deal with several fundamental issues which all interrelate These issues include the mass media the digitisation of modern mass media neoliberalsim and globalisation The term mass media refers to print broadcasting and telecommunication systems There is now a new phenomenon taking place in todays very technologically advanced society this is the digitisation of the modes of mass media which were mentioned previously The theory which applies to this digitisation of the mass media is known as the convergence theory In more general terms the convergence theory refers to the marriage of different technologies or industries This convergence theory as it concerns the mass media encodes all types of information whether voice text video pictures and music into digital formats According to Vincent Porter simply put digitisation is the merging of the mass media with information technology Porter stated that there were two growing trends which are facilitating this digitization of the media Firstly there is a trend towards transferring all types of information voice text video pictures and music into digital formats which can be manipulated by computers Secondly there is a development of high speed multi media communication networks over which digitised data can be transmitted for example the internet This digitisation of the media creates global media structures Digitisation of the mass media does not exist in isolation of neo-liberalism nor globalisation they all intertwine in a very intricate manner Neo-liberalism has led to an openness in foreign markets which makes access to public sectors as well as the privatisation of these public sectors as easy as signing a contract Examples of this privatisation as well as digitisation of the media sector world wide have been given by Graham Murdock Murdock gave the interesting example of the well known electronics Japanese company Sony performing a corporate takeover of Columbia pictures as well as the Fox television systems in the United States The almost inevitable convergence of world wide media networks
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