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METHODOLOGY AND PROCEDURE This paper will discuss the method of research to be used the respondents of the study the sampling technique the instrument to be used the validation of the instrument the administration of the instrument and the statistical treatment of the data that will be gathered Method of Research to be used According to Swetnam 2000 Writing Your Dissertation How To Books research falls into two basic styles objective and subjective Objective approaches are concerned with the physical characteristics and the external world universally applicable rules and laws tested through hypothesis experiment and survey Subjective approaches deal with the created social lives of groups and individuals through observation and explanation Although a great number of research methods are available ie Action Research Surveys Experimental Methods Ethnographic Case Study and Historical etc It was important during the research method selection process to consider such constraints as time cost access and ability Given the nature of the dissertation it was the intention of the author to use Action Research as the primary method of investigation However given that the author no longer has direct access to the featured organisation Dunlop Hiflex Ltd it would have been impossible to plan monitor or change any experimental situation focused on organisational development within the organisation Since the research methodology is based on experimental conditions no observation or interaction could have been achieved and so no meaningful data could have been obtained Given this fact this research technique was abandoned Again due to the nature of the dissertation and the accessibility to research data This study will utilise the descriptive approach The descriptive research method uses observation and surveys In this method it is possible that the study would be viewed as limited It might also suggest unanticipated hypotheses Nonetheless it would be very hard to rule out alternative explanations and infer causations Thus this study will use the descriptive approach This descriptive type of
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