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Word Count: 768
In the following executive summery of General Mills Incorporated I will provide you the reader with the following information History of General Mills from its first flour mill to its present day status including key events and people relating to the company The major negative and positive events how they effected the company and what General Mills has learned from them And what present day employees of General Mills need to know about their employers history and why After I have done this I will provide you with information on what General Mills does and it position in the Food and Beverage Industry Historical Analysis and Interpretation of General Mills Inc In 1866 Caldwallader Washburn started his first flourmill in Minneapolis Minnesota he named his company Washburn Crosby Company after himself and a partner After fourteen years of perfecting his flour milling techniques he won first prize at an 1880 exposition This lead to change the flour company name from Best Flour to Gold Medal Flour After years of ups and downs Gold Medal Flour came up with one of its most recognized marketing strategies in the companies history In 1921 advertising manager Samuel Gale produced the fictional spokeswoman Betty Crocker He did this in such a way that the everyday housewife could relate to Betty Crocker With the extra resources available from the huge success of Betty Crocker Gold Medal Flour came up with a well known cereal Wheaties in 1924 After being with the Gold Medal Company for three years president James Bell transformed Gold Medal form the small successful company it was to the huge corporation that that it is today Bell did this by consolidating the Gold Medal Company with other United States mills in 1928 This new conglomeration was named General Mills After the consolidating was accomplished General Mills was the largest miller in the world The companies operations were independent of one another but they
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