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Word Count: 487
Public relations department in government sector is said to be the oldest department in history which already existed since 12 Sept 1945 during the period Japanese surrendered to the British Back then it was called Printing and Publicity Unit situated in Singapore PR was known as Jabatan Perhubungan Raya in the end of Mac 1946 Later in 1950 Jabatan Perhubungan Raya has changed to Jabatan Penerangan and is responsible to the Minister of Affairs in State until 1955 when this department was kept under the Chief Ministers portfolio The Government Sector needed PR bring forward governments mission to the public and by this the government will have to set a core to professional public relations Strategic relation of PR was used to maintain and strengthen the government and country stability PR government has two objectives which are to ensure the governments information are disseminate effectively through interpersonal communication electronic media print and visual communication to create communities that are educated and are well aware of the governments policy from time-to-time developments mission and program and to ensure the public to support the governments activities Just as the Private Sector the Government Sector will also need to maintain a good media relation so that the media would be able to help in broadcasting information about governments policy philosophy and vision to gain support understanding and appreciation from the public But the government has a higher advantage in gaining the medias attention as the media needs the government to inform them on the latest news and governments decisions and most of the time these issues are matter of public interest But the relationship between the Government PR and the media is still considered a two-way beneficial matter As Government would need media to promote their campaigns maintain good image among the public and the media would also need the government to provide them with the last information on the governments action and decision Therefore it became a
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