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Word Count: 510
Advertising is dated back to the Christian Era One of the first known methods of advertising was outdoor signs they would be painted on the wall of a building and were usually very eye catching Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town In about the 1440s there was an invention of a movable-type of advertising which was a printing press In the 16th century some companies had a trade mark which was a two or three dimensional picture or sign In both volume and technique advertising has made its greatest advances in the US In the early stages of US advertising it was hard and expensive to advertise nationally because the US was still undeveloped and there was little of no means of transport distribution or communication Eventually certain type of manufactures thought of the idea of bypassing wholesalers retailers and using catalogs Mail orders and pamphlets appeared around the 1870s Late in the 19th century many American firms began to market packaged goods under brand names Previously consumers had not been aware of or influenced by brand names The first product that had brand names were soap products In the 1880s a few brands came out and they were Ivory Pears Sapolio Colgate Kirks American Family and Packers Not long after brands such as Royal baking powder Quaker oats Bakers chocolate Hires root beer Regal shoes and Watermans pens were nationally advertised In the early 1900s America began to become aware of such brand names like Bon Ami Wrigley and Coca-Cola After World War 1 advertising developed into a business so big that it was almost a trademark of America itself through the eyes of the rest of the world This was expanded by technical improvements which made transportation communication and graphics work easier cheaper and better The invention of electricity led to the illuminated
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