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Coca cola is a most valuable brand worth a staggering 699 billion Its also arguably the most ubiquitous brand in the world with its products advertised distributed from Cameroon to Cambodia An iconic brand name that is synonymous with its sector Coca-Cola has dominated the soft drinks market since its launch nearly 130 years ago growing to own 300 brands in 200 markets Its a global institution a corporate myth-maker that has a dedicated section on its website called Cokelore which demystifies stories such as how its advertising created the image of modern father Christmas in 1933 how it became the first soft drink counsmed in space in 1985 Consumers are even prepared to pay 6 to visit the world of Coca-Cola in Atlanta to explore the magical story of the beverages brand Coca-Cola is unquestionably in an enviable position though its unfashionable to say so Every 10 seconds 126000 people choose to reach for one of Coca-colas brands or if youd prefer at any minute of any day half a million people are drinking Coca-Cola in all its forms from diet to caffeine-free to vanilla-flavoured Coca Cola and Strategy Coca-cola strategy is think local act local this helps them seek growth in slow moving markets Coca-colas experience in that what works well in one country cannot be guaranteed to work well in another The company have diversified into markets other than carbonated drinks which also another part of their strategy They have a varied market penetration as it is consumed differently all around the world and must adopt to the needs age weatherseason of country Cocacola used different strategies depending of the country and city Small bolt-on acquisitions realizing new products and increasing its presence in restaurants and other food and entertainment venues The merger Strategy for example with Fosters Group will provide access to completely new CCA alcoholic beverage market keep CCA at growth Acquisition strategy
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